We may use personal information for the following purposes.

A. Providing products and Services

We use information to:

• operate the website and online store;
• create and manage accounts;
• process and fulfill orders;
• process payments;
• arrange shipping and delivery;
• provide order updates;
• process returns, exchanges, refunds, and warranty requests;
• provide product and sizing support;
• remember preferences;
• provide requested features;
• manage customer relationships; and
• perform our contractual obligations.

B. Personalizing and improving the Services

We may use information to:

• personalize product displays and recommendations;
• remember cart activity and preferences;
• analyze how customers use the Services;
• improve website navigation and performance;
• understand customer interests;
• develop and improve products;
• evaluate fit, sizing, product, and customer-service feedback; and
• test new features.

C. Customer support and communications

We use information to:

• respond to inquiries;
• investigate delivery or product issues;
• provide account and order notices;
• communicate about returns and refunds;
• address complaints;
• provide safety or service notices; and
• maintain a record of our communications.

D. Security and fraud prevention

We use information to:

• authenticate accounts;
• protect payment transactions;
• prevent account takeover;
• identify fraudulent, unlawful, malicious, or unsafe activity;
• enforce purchase limits;
• investigate chargebacks;
• secure our systems and Services; and
• protect customers, VUZUGU, Shopify, service providers, and the public.

E. Marketing and advertising

Subject to applicable law and your choices, we may use information to:

• send marketing emails or messages;
• inform you about products, promotions, launches, or events;
• personalize advertising;
• create or use advertising audiences;
• measure advertising performance;
• understand whether advertisements lead to visits or purchases;
• limit repeated advertisements; and
• conduct customer research.

Where consent is required for email, text-message, cookie, pixel, or targeted-advertising activity, we will request consent before carrying out that activity.

You may withdraw consent or opt out as described in this Privacy Policy.

F. Reviews and user-generated content

We may use information to:

• publish and manage reviews;
• verify purchases;
• prevent fraudulent reviews;
• respond to reviews;
• analyze product feedback; and
• use submitted content as permitted by our Terms of Service and applicable law.

G. Legal, regulatory, and compliance purposes

We may use information to:

• comply with tax, accounting, customs, product-safety, sanctions, consumer-protection, and other legal obligations;
• respond to valid legal process;
• cooperate with regulators and authorities;
• establish, exercise, or defend legal claims;
• enforce our agreements and policies;
• maintain required records; and
• investigate potential violations.

H. Business operations

We may use information for:

• internal reporting;
• accounting and auditing;
• corporate governance;
• risk management;
• business planning;
• service-provider management;
• a financing, reorganization, merger, acquisition, or sale; and
• other legitimate internal business purposes.

8. LEGAL BASES FOR PROCESSING

Where the laws of the European Economic Area, United Kingdom, Switzerland, or another jurisdiction require us to identify a legal basis, we rely on one or more of the following.

A. Performance of a contract

We process information when necessary to:

• accept and fulfill an order;
• process payment;
• arrange delivery;
• provide customer support;
• manage an account;
• process a return, exchange, or refund; or
• provide a requested Service.

If required information is not provided, we may be unable to complete the order or provide the requested Service.

B. Compliance with legal obligations

We process information when necessary to comply with obligations involving:

• tax and accounting;
• customs;
• consumer protection;
• product safety;
• sanctions and trade controls;
• law-enforcement requests;
• litigation;
• recordkeeping; and
• data-protection law.

C. Legitimate interests

We may process information where necessary for legitimate interests including:

• preventing fraud and abuse;
• protecting accounts and systems;
• improving products and Services;
• understanding website performance;
• managing customer relationships;
• maintaining business records;
• defending legal claims;
• conducting proportionate business analytics; and
• marketing similar products where applicable law permits.

We balance these interests against your rights and expectations and will not rely on legitimate interests where your interests or fundamental rights override ours.

D. Consent

We rely on consent where required, including for certain:

• marketing communications;
• non-essential cookies;
• advertising technologies;
• targeted advertising;
• cross-site tracking; and
• uses of sensitive information.

You may withdraw consent at any time. Withdrawal does not affect processing that occurred lawfully before withdrawal.

E. Vital interests and public-interest grounds

In limited circumstances, we may process information where necessary to protect a person’s vital interests or to perform a task permitted or required in the public interest.